Skip to content
Sunday, October 11, 2026
Explore expert UK business insights, market trends, and str…

Toto Wolff Set to Sell Stake Valuing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to record-breaking achievements in F1

Toto Wolff is in final negotiations to offload part of his ownership stake in the Mercedes F1 outfit.

The deal values the Mercedes team at £4.6bn – a record for an F1 team – after the McLaren team were valued at £3.5 billion in a change of ownership structure last September.

Wolff, who owns one-third of the Mercedes F1 operation, would sell a stake in the region of 5%.

The 53-year-old would stay on as team principal and CEO should the deal proceed.

Shareholder Breakdown

The other shareholders in the team are Mercedes and chemicals giant Ineos Group, who both hold a third of the enterprise.

An official representative stated: "We will be making no comment on this. The governance of Mercedes F1 will remain unaltered, and each shareholder are dedicated to continued achievements of Mercedes-Benz in F1."

Valuation Growth

The deal signifies a significant increase in worth of Mercedes F1 since Ineos Group bought its share for £208 million in 2022.

This surge reflects the growth in market values of Formula 1 outfits in the past few years as a consequence of the growing popularity of the sport globally.

This was also seen in the success of the Formula 1 film starring Brad Pitt, which was released in summer 2023 and earned over $630m (£458m) at cinemas worldwide.

It is Pitt's most successful movie and the highest-earning sports film to date.

Current Performance

Mercedes are second in the constructors' championship, behind McLaren, with three Grands Prix remaining in the current championship.

Their lead driver British driver George Russell has won two of the 21 grands prix so far and is in fourth place in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes won a record eight consecutive team titles and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

About the author

Beverly Perez

A seasoned UK business analyst with over 15 years of experience in market research and strategic consulting, specializing in global economic trends.

Focus Global Site

Type to search articles.