TikTok is introducing a updated setting that enables them to lessen the amount of artificial intelligence-produced content appearing in their feeds. This initiative comes as the platform announced that it now features over 1 thousand million AI videos.
Trial and Implementation
The new functionality is being tested over the following weeks before a full-scale launch. This shift aligns with a rise in content created by AI, driven by recent AI video creators.
AI Proliferation Online
It has been noted that nearly one in 10 of the fastest-growing content creators on a competing service primarily display content made by AI. A large amount of this content is classified as mass-produced AI material, a term for inferior, mass-produced content that is frequently nonsensical or bizarre.
Based on user feedback that a lot of users like content created using AI tools, including AI artwork to science explainers, and we want to provide users the ability to see more or less of that, according to their own preferences,” said a company executive.
AI on the Platform
The platform disclosed that there are currently over a billion videos on its app identified as artificially created. Overall, more than 100 m pieces of content are added to the platform daily, making AI content a relatively small portion of its overall inventory.
User Control Features
Members will be in a position to limit or boost the amount of artificial media they view by accessing the content preference option in the platform and choosing “AI-generated content”. Additional categories that are already be adjusted under the filter cover current affairs, style, beauty, and movement.
Platform Guidelines
TikTok’s policies mandate users to identify convincing AI-generated content, and it forbids dangerous deepfakes of celebrities or crisis events. Any believable AI-generated clip that is unmarked can be taken down under its community policies.
Furthermore, the app will now add an AI-generated label to content made using its proprietary AI systems, or detected by an industry-wide initiative for identifying AI-generated material. This action is designed to deter users from attempting to evade the disclosure requirement.
Responsible AI Funding
The company is also launching a $2 million AI literacy fund for experts and institutions to create informative material about responsible artificial intelligence. This project will support charitable organizations specializing in teaching computer science.
Content Safety Approach
The platform has justified its safety measures, amid discussion over plans to lay off a large number of content moderators in the UK. TikTok is expected to eliminate hundreds of positions in its user protection department in its British office, with trade unions and internet security professionals expressing worry that staff are being displaced by AI moderation.
A trust and safety lead stated that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by removing the most harmful content before it gets reviewed by people. The company reported a notable drop in explicit and harmful content seen by safety staff over the past year due to intervention by its machine learning processes.
We believe it is crucial to balance people and machines to ensure user safety,” she said. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to limit contact with harmful content as swiftly, which is the area in which a lot of the machine support is really helping us work at speed.”
